Volume No. :   3

Issue No. :  2

Year :  2013

ISSN Print :  2231-5640

ISSN Online :  2231-5659


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A Review on Marketing of OTC Drugs

Address:   Md. Yaqub Khan*, Poonam Gupta, Dr. Dipendu Goswami, Bipin Bihari, Vikas Kumar Verma
Saroj Institute of Technology and Management, Ahimamau P.O. Arjunganj Sultanpur Road, Lucknow
*Corresponding Author

Purchase and use of OTC drugs without full knowledge is not only a waste of resources for all stakeholders but can be harmful for consumers. Creating awareness of rational drug use is only possible through continued public education with a broad vision of good health and wellbeing of the society. In developed economies, the four As of marketing has been addressed fairly well but in India, the accessibility and awareness is still on a lower side especially for allopathic OTC drugs .In India, the import, manufacture, distribution and sale of drugs and cosmetics are regulated by the Drugs and Cosmetics Act (DCA) and its subordinate legislation, the Drugs and Cosmetics Rules (DCR).
Over the Counter (OTC) drugs, Pharmaceutical company, Continuous pharmacist education (CPE), Corporate Social Opportunity (CSO), Food and drug administration (FDA), Corporate social responsibility (CSR), ottom of pyramid (BOP)
Md. Yaqub Khan, Poonam Gupta, Dipendu Goswami, Bipin Bihari, Vikas Kumar Verma. A Review on Marketing of OTC Drugs. Asian J. Res. Pharm. Sci. 2013; Vol. 3: Issue 2, Pg 72-78.
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