Author(s): Md. Yaqub Khan, Poonam Gupta, Dipendu Goswami, Bipin Bihari, Vikas Kumar Verma

Email(s): khanishaan16@yahoo.com

DOI: Not Available

Address: Md. Yaqub Khan*, Poonam Gupta, Dr. Dipendu Goswami, Bipin Bihari, Vikas Kumar Verma
Saroj Institute of Technology and Management, Ahimamau P.O. Arjunganj Sultanpur Road, Lucknow
*Corresponding Author

Published In:   Volume - 3,      Issue - 2,     Year - 2013


ABSTRACT:
Purchase and use of OTC drugs without full knowledge is not only a waste of resources for all stakeholders but can be harmful for consumers. Creating awareness of rational drug use is only possible through continued public education with a broad vision of good health and wellbeing of the society. In developed economies, the four As of marketing has been addressed fairly well but in India, the accessibility and awareness is still on a lower side especially for allopathic OTC drugs .In India, the import, manufacture, distribution and sale of drugs and cosmetics are regulated by the Drugs and Cosmetics Act (DCA) and its subordinate legislation, the Drugs and Cosmetics Rules (DCR).


Cite this article:
Md. Yaqub Khan, Poonam Gupta, Dipendu Goswami, Bipin Bihari, Vikas Kumar Verma. A Review on Marketing of OTC Drugs. Asian J. Res. Pharm. Sci. 2013; Vol. 3: Issue 2, Pg 72-78.


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RNI: Not Available                     
DOI: 10.5958/2231-5659 


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